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对于一个企业来讲,要想在这个市场立足就得有足够的核心竞争优势,而品牌的价值正是核心竞争优势不可或缺的组成部分。通过基于顾客为导向的品牌价值提升,将更加符合提升企业竞争力要求,在此,对顾客感知价值进行研究,结合相关市场营销及成本,分析出什么样的汽车才能让顾客感知到这是一部符合消费者个人所认为的有价值的汽车,并为此推出相关产品满足其需求,从而提升汽车品牌的价值含量。
For an enterprise, in order to have a foothold in this market there must be sufficient core competitive advantage, and brand value is an integral part of the core competitive advantage. Through customer-oriented brand value enhancement, will be more in line with the requirements to enhance the competitiveness of enterprises, in this study of customer perceived value, combined with relevant marketing and costs, analyze what kind of car customers can perceive this is a Department of consumers in line with the personal view of the valuable car, and to launch related products to meet their needs, thereby enhancing the value of the car brand content.