李晏墅和高朴同志的新作《销售管理启示录》,近日已由南京师范大学出版社出版。我是带着十分欣慰的心情读完这本书的。本书的两位作者,均曾在大学从事营销学教学和研究,可贵的是,他们没有把自己封闭在象牙塔里,而是投身到实实在在的营销实践中去,不断拓宽自己的视野,不懈 Li Yushu and Comrade Gao Pu’s new book “Sales Management Apocalypse”, recently published by Nanjing Normal University Press. I was very pleased to read the book. The two authors of the book, both in marketing teaching and research at the University, the valuable thing is that they did not close themselves in the ivory tower, but to plunge into the actual marketing practice to constantly broaden their horizons ,unremitting