不几日,上海大众的新Polo就将上市,各种媒体上的预热资讯已经铺天盖地。我注意到,各种媒体对于新Polo的报道中出奇一致地使用了“时尚炫酷”一词。尽管,从新Polo从内到外的改进来看它当得起这个评价,但我却隐约觉得,过多强调Polo时尚、时髦的一面,对这款车的营销来说未必是最佳选择。人们常说,要做出正确的选择首先要弄明白三件事:自己是谁?从哪里来?又要到哪里去?我一直在想,汽车企业的产品营销是否也可以套用这个思路、得出一些有价值的判断和决定。这回,新Polo给了我验 In a few days, Shanghai Volkswagen’s new Polo will be listed, a variety of media preheating information has been overwhelming. I noticed that various media outlets used the term “fashion cool” in a surprisingly consistent way in the coverage of the new Polo. Although it is worth reviewing the new Polo’s improvements from the inside out, I vaguely think that putting too much emphasis on the stylish and fashionable Polo is not necessarily the best way to market the car. People often say that to make the right choice, you must first understand three things: who are you, where are you from, and where are you going? I’ve always wondered whether it is possible to apply the idea of ​​product marketing in the automotive industry too Make some valuable judgments and decisions. This time, the new Polo gave me a test