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如今,人们的消费继“量”和“质”的满足以后,开始向“感性满足”渐渐转移,这是近年来的一种新的消费时尚。购物消费已不再局限于使用价值上的满足,而趋于情感上的渴求的心理上的认同。其特点有三: 一是高尚的消费需求。购物消费的源头,当然是为满足人们日常生活的需求效用,这是有形的需求;当其满足之余,消费者往往还需种种无形的满足,也
Nowadays, after people’s consumption meets the requirements of “quantity” and “quality”, they begin to shift toward “sensual satisfaction”, which is a new consumer fashion in recent years. Shopping consumption is no longer confined to the use of value satisfaction, but to the psychological craving for emotional craving. Its characteristics are three: First, noble consumer demand. The source of shopping consumption, of course, is to meet people’s daily life needs and effectiveness, which is a tangible demand; when it is satisfied, consumers often need all kinds of intangible satisfaction.