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进入2004年,家用空调行业面临着原材料价格上涨、市场趋于饱和的严峻形势,面对这样的形势,空调厂家会如何应对?TCL空调器(中山)有限公司是一家比较年轻的企业,进入家用空调市场的时间相对比较短,但发展势头却十分迅猛,成立三年来,销量年年都在翻番,令人不得不刮目相看。TCL空调在经营管理和技术方面到底有哪些特色?他们是如何看待价格战、原材料价格上涨等问题?前不久,本刊记者带着这些问题专门走访了TCL空调的总工程师郑双名先生,请他聊一聊这方面的话题,以下是本次采访的主要内容。采访背景
Into 2004, the home air conditioning industry is facing rising raw material prices, the market tends to be saturated with the grim situation, the face of such a situation, air-conditioning manufacturers will be how to deal with? TCL Air Conditioner (Zhongshan) Co., Ltd. is a younger company to enter the home Air-conditioning market is relatively short time, but the momentum of development is very rapid, the establishment of three years, doubling sales every year, it is obtrusive. TCL air conditioning in business management and technical in the end what are the characteristics? How do they think of price wars, rising raw material prices and other issues? Not long ago, correspondents with these questions specifically visited the TCL air-conditioning chief engineer Mr. Zheng Shuangming please He talked about this topic, the following is the main content of this interview. Interview background