2014年初的一天,天清气朗。《广告人》杂志的编辑发来约稿函,让写一下这支广告背后的“创意故事”。有点诚惶诚恐。自微博当道和献身广播后,很少写140字以上的东西了(30秒广播稿只有100-120字),但“广告人”三个字静袒在那里,让我丢掉了最后一点情怯,以这个身份尝试讲一个故事。2013年2月28号下午两点,春寒中鲜活萌动。Brief驾到:百度手机输入法,之前未做过任何正式广告,本次除15秒硬广还可建议其它形式,文案至少三条,次日交稿。随Brief附送产 One day in early 2014, the sky Qinglang Lang. Letters from the editor of “Advertisers” will be sent out to write “Creative Stories” behind the ad. A little bitter and fearful. Since the Weibo took the place and devoted to radio, it seldom wrote more than 140 words (100-120 words in 30 seconds), but “Advertiser” Feelings at ease, try to tell a story in this capacity. February 28, 2013 at two o’clock in the afternoon, fresh spring germination. Brief drive to: Baidu phone input method, did not make any formal advertising before, this addition to 15 seconds hard and wide can also suggest other forms, copy at least three, the next day. With Brief comes with production