随着游客的持续增长,旅游纪念品的需求量也将随之增大。作为瓷器大国,陶瓷艺术已成为弘扬中华文化最重要的特色旅游产品之一。本文以冰雪陶瓷为例进行研究,对目前旅游市场上现有的冰雪陶瓷旅游纪念品进行了调查分析,为开发设计拥有冰雪元素陶瓷旅游纪念品的艺术创作提出创新型的建议与观点。 With the continuous growth of tourists, tourist souvenir demand will also increase. As a big porcelain country, ceramic art has become one of the most important travel products to promote Chinese culture. In this paper, ice-snow ceramics as an example for research, the current tourist market in the ice ceramic tourism souvenirs were investigated and analyzed for the development and design of ice with snow element ceramic souvenirs of creative art put forward innovative proposals and views.