21世纪品牌成为企业参与市场竞争的利器,也是衡量一个国家竞争力的标准。但是近年来我国品牌屡遭并购,给我国经济带来极大的损失。本文分析了我国品牌屡遭并购的原因,提出通过建立品牌管理委员会发展品牌,保护品牌。 In the 21st century, the brand has become a weapon for enterprises to participate in market competition as well as a measure of a country’s competitiveness. However, in recent years, China’s brands have repeatedly been mergers and acquisitions, bringing great losses to our economy. This paper analyzes the reasons for the repeated acquisition by Chinese brands, and proposes to develop the brand and protect the brand by establishing a brand management committee.