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对外文化出口贸易的产品结构反映的是一国文化产品在国际上被需求的情况,一定程度上反映了一国的文化产业发展状况。根据国家商务部发布的2013年我国对外文化贸易的相关数据以及联合国教科文组织的创意经济数据,分析我国近十年来在对外文化贸易出口中产品结构的变化,可以得出以下结论:首先,趋势是增长的,但结构依然需要更好地调整;其次,通过同韩国和日本的比较,我们以为的比我们文化产业发展得更好的邻居在出口贸易产品结构上与我国有相似之处。所以我们认为对外文化贸易产品结构进行调整不是因为不好,只是还可以更合理。
The product mix of foreign cultural export trade reflects the international demand for a country’s cultural products and to some extent reflects the development of a country’s cultural industries. According to the data of China’s foreign trade and trade and the creative economy data of UNESCO issued by Ministry of Commerce of the People’s Republic of China in 2013, and analyzing the changes of product structure in the export of foreign cultural trade in the past ten years in our country, we can draw the following conclusions: Firstly, Secondly, by comparing with South Korea and Japan, we think neighbors that have developed better than our cultural industries have similarities with our country in the structure of export trade products. Therefore, we think that the adjustment of the structure of the foreign trade and trade products is not because of its bad quality, but can be more reasonable.