我国商业领域的历史文化遗产是十分丰富的,例如《诗经》、《礼记》、《易经》和《尚书》等古代文化典籍中,都有很多关于商品交换的议论。其后如所谓的“陶朱”(范蠡)事业、“端木”(子员)生涯、“白圭治生之学”等等,对于经商的理论,颇有独到的阐述,但是这些都偏重于市场营销的策略,涉及市场管理的不多。以后有关商业的著作,也多向营销方面倾斜。笔者试图从我国古代市场管理的角度作一些肤浅的探索,寻求鉴古直今的 The historical and cultural heritage of China’s commercial area is very rich. For example, there are many articles on commodity exchange in ancient books such as The Book of Songs, The Book of Rites, The Book of Changes, and the Book of Shang. Later, such as the so-called “Tao Zhu” (Fan Tao) career, “Duanmu” (son) career, “Gui Guizhengzhi study” and so on, for the business theory, quite unique elaboration, but these are biased in the market Marketing strategy involves little market management. After the commercial books, but also more inclined to marketing. The author tries to make some superficial exploration from the perspective of ancient Chinese market management,