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2001年,在全国城市电视台广告不景气、经济效益普遍滑坡的情况下,西安电视台的广告收入却保持了持续稳定的增长,全年创收1.05亿元,成为全国省会电视台中为数不多的广告收入未下滑的电视台之一。直面危机,发挥优势,统筹运作 2001年底,西安市广播电视局顺应电广行业体制改革、资源整合的发展需要,为了建立起一个适应电视节目市场规律的电视创收新模式,实行电视广告统筹运作的经营管理体制;它将原分属两个无线和一个有线各自为政独立核算的广告部整合重组,成立了“西安电视台广告中心”,扭转了长期以来内部降价竞争、节目制作成本高、广告经营效益低、
In 2001, under the condition of sluggish advertising of nationally-run urban television stations and a general decline in economic benefits, the advertising revenue of Xi’an TV Station maintained a steady and steady growth. The annual revenue was 105 million yuan, making it one of the few advertising revenues in the provincial capital television stations One of the non-slip television stations. Facing the crisis and giving full play to its advantages and coordinating the operation At the end of 2001, Xi’an Broadcasting and Television Bureau complied with the development needs of system reform and resource integration in the electric broadcasting industry. In order to establish a new TV revenue-generating mode that meets the market regulation of TV programs and implement the integrated operation of TV commercials It integrates and reorganizes the advertising department which was originally under two separate wireless and one wired independent accounting departments and established the “Xi’an TV Advertising Center” to reverse the internal price competition for a long period of time, the high cost of program production and the low operating efficiency of advertisement ,