近些年短信营销的过度泛滥,让不少人将短信营销等同于数据库营销,但事实上我国一些企业目前在进行的类似数据库营销,充其量只算是“数据库推销”。数据库营销有着更为深刻的内涵,其重视的是数据背后信息的挖掘。只有深度挖掘数据库数字下蕴藏的信息,把顾客当作资产看待,努力培养顾客忠诚,才能保证企业的长期竞争优势。 In recent years, the excessive proliferation of SMS marketing, so that many people will be equivalent to SMS marketing database marketing, but in fact some of our business is currently under way similar to database marketing, at best, only regarded as “database marketing ”. Database marketing has a more profound connotation, the emphasis is on the data behind the data mining. Only by deeply digging the information stored in the digital database, treating customers as assets and cultivating customer loyalty can we ensure the long-term competitive advantages of enterprises.