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在过去的几年里,创维集团在彩电领域一直过得“有滋有味”——纯平风暴、逐行风暴、高清风暴,一浪盖过一浪,做得风声水起,“不闪的才是健康的”也早已深入国人心;在当前主流的平板风暴中,创维依靠个性化的酷开技术独领风骚,让业界为之瞩目。然而,做为“一奶同胞”的创维汽车电子却不温不火,甚至还不足以跻身车载主机行业的一线品牌。也许创维家电的品牌力过于强势,并早已深入人心,令其有种大树下的小草的感觉。然而,创维集团所要的不仅仅是家电品牌的辉煌,它还力求在汽车电子行业大有作为。创维汽车电子应该实现自我救赎,更需要实现自我超越,因为它关乎创维集团未来的综合竞争力。
In the past few years, Skyworth Group has always been in the field of color TV “nourishing flavor ” - pure flat storm, progressive storm, high definition storm, wave after wave of waves, “Do not flash is healthy ” has long been deep into the hearts of the people; in the current mainstream flat-panel storm, Skyworth rely on personalized cool technology dominate, let the industry for attention. However, as a “a milk fellow ” Skyworth Automotive Electronics is tepid, not even enough to rank among the top brands in the car host industry. Perhaps Skyworth’s brand strength is too strong, and has long been popular among people, making it a kind of grass under the feeling of a tree. However, Skyworth Group wants more than just the glorious home appliance brand, it also seeks to make a difference in the automotive electronics industry. Skyworth Automotive Electronics should achieve self-salvation, but also need to achieve self-transcendence, because it relates to the overall competitiveness of Skyworth Group in the future.