未来商学院营销人员经常面临这样一个困境,他们犹如醉汉在昏暗的路灯下找寻丢失的钥匙,但是掉在哪儿根本不知道。昏暗的路灯好比有限的资讯,他需要从现有的资料中往上寻找答案,但以他现有的资讯和过往的经验,就算找到了钥匙又该如何改善呢?这像是数据分析,在自下而上地寻找答案,但其实自上而下更简单。 Future business school marketing personnel often face such a dilemma. They are like drunkards searching for lost keys under dim lights, but they don’t know where to drop. Dim streetlights are like limited information. He needs to look up the answers from existing data. However, with his existing information and past experience, even if he finds the key, how can he improve? This is like data analysis. Looking for answers from the bottom up, but it’s actually easier from the top down.