迈入信息时代,为了应对新媒体崛起所带来的冲击,电视媒体改变了当下的固有模式,将诸多媒体形式合而为一,这就对电视节目的包装设计提出了严峻的挑战,作为一名优秀而成功的导演,谁能更快、更有效地占据新的市场空间,谁就有可能在未来的发展中占据主动,本文从导演视角出发,就新形势下电视包装的发展趋向做了简要的分析。 Enter the information age, in response to the impact of the rise of new media, the TV media has changed the inherent mode of the moment, the various forms of media into one, which on the television program packaging design poses a serious challenge as a Famous and successful director, who can occupy new market space more quickly and effectively, who may occupy the initiative in the future development. This article from the director’s perspective, on the new trend of the development of television packaging made Brief analysis.