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商业连锁经营从上个世纪九十年代在广东异军突起 ,对广东全省及全国经济与社会的发展起到了不可估量的促进作用。近几年 ,广东连锁商业始终保持持续高速发展的态势 ,连锁商业领域也不断拓展。但是 ,广东连锁商业的发展并非一帆风顺 ,与国内其他省份相比仍存在许多不足之处。面对激烈的市场竞争广东连锁商业不可能置身局外 ,必须认真研究经济全球化对本省的影响 ,抓住有利时机 ,加大力度促进其大发展。
Commercial franchise has emerged in Guangdong in the 1990s and has played an invaluable role in promoting the development of the province’s economy and society. In recent years, the chain business in Guangdong has always maintained a sustained high-speed development trend, and the chain business area has continued to expand. However, the development of chain businesses in Guangdong is not easy and there are still many deficiencies in comparison with other provinces in China. In the face of fierce market competition, Guangdong’s chain businesses cannot escape from the outside, and must seriously study the impact of economic globalization on the province, seize favorable opportunities, and increase efforts to promote its great development.