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近年来,由于“买方市场”的出现,大多数产品销售不畅,全国各类产品库存值近1万亿元。于是,许多厂家拿出“薄利多销”的秘诀,纷纷使用降价手段,采取不正当竞争行为,企求达到启动市场的目的。这股席卷神州的“降价热”,其特点主要有:一是范围越来越广。从产品上看,既有日用工业品,也有耐用消费品;从企业形态看,大中小型企业蜂涌而至。二是幅度越来越大。不少产品已从降价走向跌价,降幅
In recent years, due to the emergence of a “buyer’s market,” the majority of products have been sluggish in sales and the inventory value of various types of products in the country has reached nearly 1 trillion yuan. As a result, many manufacturers come up with “small profits but quick turnover,” the secret, have to use price cuts, unfair competition, in order to achieve the purpose of starting the market. This stock swept Shenzhou “hot price cuts”, its main features are: First, the scope is more and more widely. From the product point of view, both the daily industrial products, there are durable consumer goods; from the corporate form, small and medium enterprises flocked to. Second, the magnitude is growing. Many products have dropped from the price to decline, decline