中国动漫产业最致命的软肋就是原创动漫形象的缺失,只有将地域文化的精髓与原创动漫结合才能创作出动画艺术精品,才能更好的传承并发扬地域文化。吴文化是中华文化的一块瑰宝,以吴文化的发源地和中心——苏州的动漫产业发展为例对动漫原创性进行深入研究。 The most deadly weakness of China’s animation industry is the lack of original cartoon images. Only by combining the essence of regional culture with original animation can we create an animated art masterpiece, so as to better inherit and promote the regional culture. Wu culture is a treasure of Chinese culture. Taking the development of animation industry in Suzhou as the birthplace and center of Wu culture as an example, the originality of animation is deeply studied.