在互联网高速发展的传媒环境中,多屏泛用、OTT风涌、4G来临,传统媒体与新兴媒体融合已经成为共识。2014年8月18日,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,为传统媒体和新媒体的融合发展指明了方向。在这份文件中,习近平总书记强调,“要遵循新闻传播规律和新兴媒体发展规律,强化互联网思 In the rapid development of the Internet media environment, multi-screen, OTT storm surge, 4G advent, traditional media and emerging media convergence has become the consensus. On August 18, 2014, the 4th Session of the Leading Group for Overall Deepening Reform of the Central Government reviewed and passed Guiding Opinions on Promoting the Integration Development of Traditional and New Media, pointing out the direction for the integration and development of traditional media and new media. In this document, General Secretary Xi Jinping emphasized that ”we must follow the law of press dissemination and the law of development of emerging media and enhance the Internet thinking