1 .以质取胜型。质量是产品的基本属性 ,也是品牌成名的关键要素之一。世界上许多大公司都把质量放在首位 ,并依靠质量优势赢得盛誉。如戴姆勒 -克莱斯汽车公司生产的奔驰汽车 ,论产量比不上福特、丰田 ,论价格比普通车贵两倍多 ,但却依靠产品质量荣登世界汽车工业名牌榜首。该 1. Winning by quality. Quality is the basic product attributes, but also one of the key elements of brand fame. Many large corporations in the world place quality first, relying on the quality advantage to gain a reputation. Such as DaimlerChrysler's Mercedes-Benz car production, on the production less than Ford, Toyota, on the price of more than twice as expensive as ordinary cars, but relies on the quality of products topped the world automotive industry topped the list. This