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大学《公共关系》教材上,往往介绍了这样一个案例:英、美两国各有一家皮鞋厂,都想在太平洋的一个岛屿开辟新的市场,于是各自向该岛派出一名推销员。两个推销员到达后的第二天,各自给本厂发出一份电报。英国推销员的电报称:“本岛无人穿鞋,我于明日乘首班飞机回来。”美国推销员的电报则称:“好极了,该岛无人穿鞋,是一个潜力甚大的市场。我将驻在此地。” 同样的现实,两人判断截然相反。可见调查中和调查后的思考、分析方法是多么重要。作为一个有经验的调查研究人员,其思维方式从总体来说
University “public relations” teaching materials, often introduce such a case: Britain, the United States have a shoe factory, want to open up a new market in the Pacific Islands, so each sent a salesman to the island. The day after the two salesmen arrived, they each sent a telegram to the factory. The telegram from a British salesman said: “I was wearing no shoes on this island and I will be back on the first flight tomorrow.” “The telegram from the United States salesman said:” Very good. The market I will be here. "The same reality, the two judge the opposite. We can see the investigation and investigation after thinking, how important it is to analyze the method. As an experienced investigating researcher, his way of thinking is generally speaking