影响企业创新绩效的因素有很多方面,但当前的市场现象表明品牌影响力强和声誉较好的企业往往都是创新很成功的企业。文章在界定相关概念的基础上,提出了市场影响力是否对企业创新绩效产生影响的命题,按照“创新绩效驱动机制”的行为逻辑过程,通过企业案例对该命题进行了分析。结论认为,要提高我国企业创新绩效,必须提高我国企业的市场影响力。 There are many factors that affect the performance of an enterprise’s innovation. However, the current market phenomenon shows that brands with strong brand influence and good reputation are often successful enterprises. Based on the definition of related concepts, the article puts forward the proposition whether the market influence exerts an influence on the innovation performance of an enterprise and analyzes the proposition through the business case according to the behavioral logic process of “innovation performance-driven mechanism.” The conclusion is that in order to improve the innovation performance of Chinese enterprises, we must improve the market influence of our enterprises.