一、世界传媒业发展现状与最新趋势(一)世界传媒业发展基本现状据统计,近年来全球传媒行业以每年7%的速度稳步增长。传媒业已经成为各个国家国民经济的重要组成部分。美国传媒产业创造的财富,占国民生产总值的5%以上。英国传媒产业约占GDP的5%,每年创造近330亿美元的财富。自上世纪六七十年代以来,日本定下“文化立国”的产业方针,近年来日本动漫产业年营业额每年均已超过230万亿日元,动 I. Status Quo and Latest Trends in the Development of the World Media Industry (I) Basic Status Quo of World Media Industry According to statistics, in recent years, the global media industry has been growing steadily at a rate of 7% per annum. The media industry has become an important part of the national economy of all countries. The wealth created by the U.S. media industry accounts for more than 5% of the GNP. The British media industry accounts for about 5% of GDP, creating nearly 33 billion U.S. dollars each year. Since the 1960s and 1970s, Japan has set its industrial policy of “building a nation based on culture.” In recent years, the annual turnover of the Japanese animation industry has exceeded 230 trillion yen every year.