时下,在现实营销业务活动中,时常发现企业的一些推销员、采购员等,在对营销行动的目的、手段、方式、语言等方面还存有问题,若不及时加以克服和解决,无疑抑制着企业营销活动开展。笔者认为,搞好企业营销活动应切忌七个方面的问题: 一忌:“有利就图”。主要表现是一些企业把每一次营销活动都得建立在有利就图的基础上,譬如,亏本生意不谈,无利生意不做,薄利生意不搞,无偿支援不干等等。诚 Nowadays, in actual marketing business activities, some salespersons, purchasers, etc. of the company are often found to have problems in the purpose, means, methods, language, etc. of marketing actions. If they are not overcome and resolved in time, there is no doubt that Corporate marketing activities are carried out. The author believes that in order to do a good job in corporate marketing activities should avoid seven issues: a bogey: “favorable plans.” The main performance is that some enterprises have established every marketing activity on the basis of favorable plans. For example, the loss-making business is not talked about, the unprofitable business is not done, the Boli business is not carried out, and the unpaid support is quit. Cheng