中职和高职是同一体系中的两个层次,中职阶段以就业和继续学习为导向,高职阶段以贯通中高职衔接,适应市场经济发展为导向,随着我国经济的高速发展,社会教育体系的不断完善和进步,中职高职有效的进行衔接已成为与时俱进必行步伐。尤其随着企业对营销的认知度越来越高,中高职衔接市场营销专业建设研究势在必行。 Vocational and higher vocational education are the two levels in the same system. The secondary vocational education is guided by employment and continuous learning. The higher vocational education is guided by the convergence of higher vocational education and higher vocational education to adapt to the development of the market economy. With the rapid economic development in our country, The constant improvement and progress of the social education system and the effective connection between higher vocational education and vocational education have become the necessary steps to keep pace with the times. Especially with the increasing recognition of marketing, the marketing of higher vocational education is imperative.