本文旨在解决企业文化落地难的问题。本文将首先论证仪式是重要的企业文化建设方法,然后结合微观社会学的互动仪式链理论阐明文化建设过程,并结合案例企业来具体解读,最终提出相应的方法建议。 This article aims to solve the problem of difficult landing of corporate culture. This article will first demonstrate the ritual is an important method of building corporate culture, and then combined with micro-sociology of interactive ritual chain theory to clarify the process of cultural construction, combined with the case to explain the specific business, and ultimately propose the appropriate method.