本文在介绍商标的一般功能和商标权使用的基础上,着重从理论上探讨商标的“发育过程”及其经济价值的形成;并进一步剖析“商标经济价值”是商标使用者的获得能力,它作为一项无形资产在与之它所标识的商品或服务的经济活动中,能带来数额不等的超额收益。 Based on the introduction of the general functions of trademarks and the use of trademark rights, this article focuses on theoretically discussing the “development process” of trademarks and the formation of their economic value; and further analyzing the “trademark economic value” is the ability of trademark users to obtain As an intangible asset in the economic activities of the goods or services it identifies with it, it can bring in unequal amounts of excess return.