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2012年北京“7·21”暴雨灾害事件中,人们不仅看到了一场罕见的民间自救活动,更可喜的是,以“北京发布”等为代表的政务微博较好地扮演了权威信息源的角色,再一次证明了政府机构借助微博实现政民微博互动,有效引导舆论的社会管理能力,值得思考和借鉴。北京暴雨灾害微博互动传播过程分析传播学者施拉姆在对“二段流程”模式进行补充论证时提到:“重大事件报道分为三个阶段:事实传播阶段、治疗阶段、
In Beijing’s ”July 21“ heavy rain disaster in 2012, people not only saw a rare private self-help activity, but what is even more gratifying is that the government microblogging represented by ”Beijing Release “ plays a better role The role of an authoritative source of information once again proves that it is worth considering and drawing lessons from the government agencies’ ability to socialize micro-blogs of politics and people through micro-blogs so as to effectively guide public opinion. Shi Ram, a communication scholar in Beijing during a rainstorm disaster in Beijing, added: ”The reporting of major incidents is divided into three phases: the stage of factual transmission, the stage of treatment,