一个特色店虽然不起眼,但是进行消费者行为的研究是有必要的。因为能让店主了解自己的目标消费者群具体的特点个性和需求,从而能够更好的吸引顾客,满足顾客购买的需要。顾客在特色店购买商品时接受的服务和感受到的氛围将给顾客留下印象,顾客将会把这些情况宣传出去,其中就等于间接帮特色店做宣传,也为特色店的文化宣传普及起了不可或缺的作用。 Although a special store is modest, research on consumer behavior is necessary. Because it allows the owner to understand their own specific characteristics of the target consumer group personality and needs, which can better attract customers to meet the needs of customers to buy. Customers in the specialty store to buy goods to accept the services and feel the atmosphere will impress the customers, customers will be able to publicize these situations, which is equivalent to indirectly help the specialty stores do publicity, but also for the characteristics of cultural propaganda store popularized An indispensable role.