在网络时代,“注意力”已成为网上营销最珍贵的传播资源经常有企业老总抱怨,没有创意,现在的产品营销目标越来越难以实现了。网络作为当代人关注度最高的传播媒介,以其全天候、全节点的覆盖力和影响力,引起了产品销售型企业的高度重视。于是,网络营销开始成为企业营销战略中的重要一环。 In the Internet age, “attention ” has become the most valuable online marketing resources for communication often have business executives complain that there is no creativity, and now the goal of product marketing more and more difficult to achieve. As the most concerned mass media in contemporary society, the network has aroused the great attention of product-sales enterprises with its coverage and influence all-weather and all nodes. As a result, online marketing has become an important part of an enterprise marketing strategy.