在网络新媒体高度发展的今天,报刊与网络寻求互动合作甚至合二为一已成为现实,事实证明,这种“报网互动”的传播方式在形成舆论及发挥舆论巨大作用的过程中起到了重要的作用。随着网络新媒体的发展,社会公众对社会事务有了更多的关注和参与,“报网互动”这种传播模式和媒介环境对社会力量的集结和发展起着促进作用。 In today’s highly developed new media, it is a reality that the newspaper and the internet are seeking for interactive cooperation and even the combination of the two. It has been proved that the communication mode of this “newspaper network interaction” is in the process of forming the media and playing a huge role in public opinion Played an important role. With the development of new media on the Internet, the public has paid more attention to and participated in social affairs. The mode of communication and the media environment of “newspaper and net interaction” play a role in promoting the assembly and development of social forces.