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据美国PLMA(Private LableManufacutures Association-自有品牌商品制造协会)统计,美国食品超级市场PB商品的销售额占全部销售额的比例,由1995年的14.3%提高到1997年的15.4%和1999年的15.7%;销售数量比例在同期内由18.6%提高到20.2%。1999年美国食品超级市场的PB商品销售额达375亿美元,商品销售量达253亿个。药品超市的PB销售额为30亿美元,占总额的11.4%,销售量为12亿个,占总量的13.2%。生活用品超市的PB销售额和销售量分别为58亿美元和30亿个,分别占9.9%和12.4%。又便宜又好的PB商品销量的大幅度增长,还迫使一些著名NB商品不得不相应降价。
According to the statistics released by the PLMA (Private Lable Manufacturers Association), sales of PB products in the U.S. food supermarkets increased from 14.3% in 1995 to 15.4% in 1997 and sales in 1999 15.7%; the proportion of sales increased from 18.6% to 20.2% over the same period. In 1999, the sales volume of PB products in the U.S. food supermarkets reached 37.5 billion U.S. dollars and the sales volume of goods reached 25.3 billion. PB sales of pharmaceutical supermarkets are 3 billion U.S. dollars, accounting for 11.4% of the total. The sales volume is 1.2 billion, accounting for 13.2% of the total. The sales and sales of PB products for consumer goods were $ 5.8 billion and 3.0 billion respectively, accounting for 9.9% and 12.4% respectively. Also cheap and good PB substantial sales of goods, but also forced some of the famous NB goods have to cut prices accordingly.