记得2010年10月份,我在日本参加了那一年的亚太区市场研究年会,花王集团首席执行长尾崎元规做了“花王如何了解生活者”的主题演讲。在日本,花王是第一日化品牌,宝洁只能位居其二,花王CEO在演讲中提出“生活者研究”概念,他们认为,单纯只研究“消费”是不够的,因为每个人都在具体生活场景中,研究生活者更能发现消费需求和商业机会。而早在1971年11月,花王公司就以原“消 I remember in October 2010, I participated in that year's annual Asia-Pacific market research annual meeting, CEO Kawasaki Ozaki Kawasaki did ”Kao how to understand the life of “ keynote speech. In Japan, Kao is the first day of brand, P & G can only be among the two, Kao CEO made in his speech ”life research “ concept, they think, simply to study ”consumption “ is not enough, because Everyone in a specific life scenario, research life is more able to identify consumer needs and business opportunities. As early as November 1971, Kao company to the original ”cancel