营销者说在手机行业,价格战的时代过去了。现在已经过渡到了品牌溢价的竞争,只有高溢价能力的品牌才能活下来。金立通过15年的发展已经进入中盘阶段,中盘比的是棋力,即企业的核心竞争力。金立在2016年的全球出货量超过4000万台,较前年的3000万台,增长超过30%。通过15年的发展,金立已经进入中盘阶段,中盘比的是棋力,就是一个企 Marketers say that in the mobile phone industry, the era of price war has passed. Now that the transition to brand premium has been made, only high-premium brands can survive. Through its 15 years of development, Jinli has entered the mid-term stage. The mid-stage ratio is chess power, that is, the core competitiveness of an enterprise. Jin Li shipped more than 40 million units worldwide in 2016, an increase of more than 30% over the previous year’s 30 million units. After 15 years of development, Jinli has entered the mid-level stage, the mid-range is chess, is a business