中小型单体酒店应该通过为消费者提供个性化产品、加强网络平台建设、提高服务质量等方式,去关注和开拓酒店业市场的长尾,以改变自己在市场竞争中的地位。自改革开放以来,中国的酒店业获得了长足发展,在增长速度大幅度飙升的同时,酒店集团化、连锁化经营的态势也进一步加强。近年来,随着经济全球化、产业竞争的国际化、商业活动的信息化以及随之而来的大规模的兼并、重组等发展趋势,酒店市场的 Small and medium sized single hotel should focus on and open up the long tail of the hotel industry market to change their position in the market competition by providing consumers with personalized products, strengthening the network platform construction, improving service quality and other means. Since the reform and opening up, China’s hotel industry has made great strides, while the growth rate has soared at the same time, the situation of the hotel group and chain operation has been further strengthened. In recent years, with the economic globalization, the internationalization of industrial competition, commercialization of information and the subsequent large-scale mergers and acquisitions, restructuring and other development trends, the hotel market