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2016年,我国新出生人口1867万,比2015年增长11%。母婴行业迎来第二次人口红利,市场规模也在持续扩大。据悉,2016年有54%的母婴企业销售额实际增长20%以上。母婴行业观察研究团队新近发布的《母婴行业投融资报告》显示,2017年上半年,母婴行业已有108笔相关投融资,融资金额超过70亿元。母婴行业观察研究团队认为,“妈妈经济”正呈现增长态势,未来将成为万亿级市场。传统品牌挤进母婴市场随着母婴行业市场的快速增长,越来越多的传统品牌将触角伸向母婴行业。
In 2016, the number of newborns in China was 18.67 million, an increase of 11% over 2015. Maternal and child industry ushered in the second demographic dividend, the market size is also continuing to expand. It is reported that in 2016 54% of the mother-and-child companies actually increased sales of more than 20%. The Maternal and Child Industry Observation and Research Team recently released the “Maternal and Child Industry Investment and Financing Report” shows that in the first half of 2017, there were 108 relevant investment and financing activities in the mother-baby industry with a total amount of over 7 billion yuan raised. Maternal and child industry observational research team believes that “mother economy ” is showing growth, the future will become a trillion-level market. Traditional brands squeeze into the mother and child market With the rapid growth of the mother and child trade market, more and more traditional brands will be tentacles to the mother and child industries.