论文部分内容阅读
中国的茶叶行业是集历史、文化、产地、工艺等多种优势为一体的特殊行业。中国拥有世界上最广大、最集中的茶叶消费群体,由于人尽皆知的保健作用及饮用习惯,茶叶的消费人群在不断扩大,茶叶行业具备区别于其他行业的天然优势。未来几年,是中国茶叶行业发展的决战时期,是快速实现跨越式增长的最佳阶段,是加快转型升级的黄金时期。和君咨询集团合伙人、知名创投人蒋同在“2011世界茶产业黄山论坛”上发表观点:国内大多茶企业正处于严重的同质化竞争阶段,谁率先升级谁将会成为最后的胜者。谁将是中国茶产业的王者?集结号即将吹响,中国的茶叶企业准备好了吗?
China’s tea industry is a special industry integrating history, culture, origin, and technology. China has the largest and most concentrated tea consumption group in the world. Due to well-known health care functions and drinking habits, the consumption of tea continues to expand. The tea industry has natural advantages that distinguish it from other industries. In the coming years, it will be the decisive battle period for the development of China’s tea industry, the best stage for rapid leap-forward growth, and the golden period for accelerating transformation and upgrading. Jiang Tong, a partner of the Hejun Consulting Group and a well-known venture capitalist Jiang Tong, expressed his opinion on the “2011 World Tea Industry Huangshan Forum”: Most domestic tea companies are in a stage of severe homogenization competition. Whoever takes the lead in escalation will become the last Winner. Who will be the king of China’s tea industry? The assembly number will soon be heard. Is China’s tea industry ready?