几十年来,中国服装行业的起起伏伏一直与渠道相伴,在不同的时代,渠道有着不同的特点。最初是单店经营模式,消费者只是就商品论商品,没有品牌的概念。后来慢慢出现了连锁经营的专卖店,统一的标识成为消费者购物时的重要参考,中国服装品牌开始有了第一批粉丝。2000年左右出现了以商场为中心的生活购物商圈,消费者在 For decades, ups and downs in China’s apparel industry have been accompanied by channels, in different times, channels have different characteristics. Initially a single store business model, consumers only on the product of goods, there is no concept of the brand. Later, a chain store was slowly emerged. The uniform logo became an important reference for consumers when shopping. The Chinese clothing brand started to have the first batch of fans. Around 2000, shopping centers and shopping centers were at the center of consumers’ lives