一、在线信息服务用户需求的差异性分析 随着社会和经济的高速发展,信息搜集与利用问题越来越受到人们关注。目前,政府、企业、社会团体、行业组织乃至个人都会积极搜集信息并加以利用,用来辅助政策制定、市场分析、商业决策和个人行动决定。 很多媒体单位基于自身的新闻内容信息资源搭建了网上信息发布平台,向广大用户提供信息服务。但是用户自身的差异性,使其需求带有显著的差异。媒体如果采取简单粗放的 First, the online information service users demand differences Analysis With the rapid social and economic development, information collection and utilization of more and more attention. At present, the government, enterprises, social organizations, industry organizations and individuals all actively collect information and make use of it to assist decision-making, market analysis, business decision-making and individual action decisions. Many media units set up an online information publishing platform based on their own news content information resources to provide information services to the vast majority of users. But users’ own differences make their needs have significant differences. If the media take a simple and extensive