2004年4月江南花红柳绿的时节,作为世界知名会展品牌之一的中国出口商品交易会(“广交会”)的帷幕将第95次被隆重开启。本刊本期对广交会的述评报道算是对广交会的一种深情企盼和祝福。会展是一种变化万千的魔方。仅2002年,全球会展业的直接效益近3000亿美元。在瑞士日内瓦,德 In April 2004, during the festival of southern China, the curtain of the China Export Commodities Fair (“Canton Fair”), one of the world’s most famous convention and exhibition brands, will be held for the 95th time. This issue of the Canton Fair reviews this period is regarded as a kind of affectionate hope and blessing to the Canton Fair. Exhibition is a variety of Rubik’s Cube. In 2002 alone, the direct benefits of the global convention and exhibition industry amounted to nearly 300 billion U.S. dollars. In Geneva, Switzerland, Germany