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有关报纸专刊的研究早已有之,上世纪90年代随着“厚报时代”的来临,全国各级报纸纷纷开设各种专刊、周刊,大行扩版之风。在学界,“报纸杂志化”的概念也随之而来,并对此展开了长期的争论。支持者认为,报纸杂志化是“不同的专刊可以吸引不同的读者群体,从而进行更准确广告投放”[1];反对者则认为,报纸杂志化是“报性”的丧失,“报纸大量发表本该杂志刊载的东西,使之占领大量宝贵的版面,不仅缩小了报道面和信息量,而且从根本上泯灭了
The research on the special issue of newspapers has long been known. In the 1990s, with the coming of the era of thick reporting, newspapers at all levels across the country have opened various special magazines, weekly magazines, and extended magazines. In the academic world, the notion of ”newspaper magazine“ has followed, and there has been a long debate over this. Proponents argue that magazine magazine is ”different specializations that can attract different audiences for more accurate ad serving.“ Opponents argue that magazine magazine is a loss of ”filing“ ”The newspaper publishes a large number of things published in the magazine, so that it occupies a large number of valuable pages, not only narrows the coverage and information volume, and fundamentally vanished