报刊发行是中国邮政的一项传统业务，但随着报刊社的自办发行，邮发主渠道受到很大影响，到了非下决心收复失地不可的地步了。一、洗心革面，转变思想观念１．按照市场经济的要求，对邮政报刊发行业务重新进行准确的定位笔者以为要将自己定位在报刊、图书、音像制品、电子读物 The issue of newspapers and periodicals was a traditional business of China Post. However, with the issuance of newspapers and periodicals themselves, the postal service channels have been greatly affected and it has become impossible for them to regain their rights. First, wash one’s heart and soul, change ideas and concepts 1. In accordance with the requirements of the market economy, the postal newspaper publishing business to re-accurate positioning I believe that they will be positioned in newspapers, books, audio-visual products, electronic books