2000年-2001年,女性手机初成长 2000年摩托罗拉转变营销战略,推出了针对不同目标市场的四大分品牌:天拓、心语、V系列和时梭,分别对应科技追求型、人际交往型,形象追求型和时间管理型四种不同目标人群。其中心语系列手机就是针对主要以家庭沟通和维系亲情为目标群体的产品,心语手机外型普遍比较小巧轻薄,功能相对单一,而且广告宣传也主打女性市场,用系列 2000-2001, the initial growth of women’s mobile phones In 2000, Motorola transformed its marketing strategy and launched four sub-brands targeting different target markets: TianTuo, Xinyu, V series and ShiSuo, which correspond to science and technology pursuit, interpersonal communication, Image pursuit and time management of four different target groups. Its series of heart language mobile phones is aimed at families mainly to communicate and maintain their loved ones as the target group of products, heart language mobile phones are generally more compact and lightweight appearance, the function is relatively simple, and advertising is also the main market for women, with the series