纵观中国企业界,我们不难发现这样一个悖反的现象：花费了巨额资金打造出了一个又一个广告界的骄子明星,却在市场中反响平平,甚至一路走向末途；相反,广告预算一直非常平稳节俭,媒介曝光率处于相对低调,却反而创造了市场的奇迹。这样的例子比比皆是,曾经的明星,转眼陨落,更是市井常态。有太多可以叫得出的名字留下一个个警示的路牌。 Throughout the Chinese business community, we can easily find such a paradox: spending huge sums of money to create one of the most proud of the advertising industry stars, but in the market repercussions, and even go all the way to the end; on the contrary, the advertising budget Has been very smooth thrifty, media exposure in a relatively low profile, but instead created a market miracle. Such examples abound, once the star, blink of an eye, it is normal market. There are too many signposts to leave behind warning names.