2014年1月的上海广播广告同比上涨10.4%,截至2月21日同比涨幅已达20.78%。上海东方广播有限公司副总经理潘伟,对上海广播的发展前景十分看好。在采访中,潘伟向记者介绍了2014年上海广播广告三个着力点:一是制作极具创意的广播广告,二是提供多样化的广告产品,第三是告知广告客户,广播听众早就变成年轻、时尚、有购买力的群体了。“广播的收听状态早就发生了翻天覆地的变化,车载收听和移动收听是主力,但很多客户对广播的印象还停留在边吃饭边听广播的想象之中,所以我希望能够改变这样的现状。” Shanghai’s radio ads in January 2014 increased 10.4% YoY, up 20.78% YoY on Feb 21. Pan Wei, deputy general manager of Shanghai Oriental Broadcasting Co., Ltd., is very optimistic about the development prospects of Shanghai Broadcasting. In an interview, Pan Wei briefed reporters on three major focuses of Shanghai Radio Advertising in 2014: one is to make creative radio advertisements; the other is to provide diversified advertising products; and the third is to inform advertisers and broadcast listeners long ago Into a young, stylish, purchasing power of the group. “The listening status of the radio has undergone tremendous changes, car listening and mobile listening is the main force, but many customers are still impressed with the broadcast while listening to the radio to imagine the imagination, so I hope to be able to change the status quo . ”