美国蓝球巨星迈克尔·乔丹(Michael Jordan,下称原告)起诉中国运动服饰生产商乔丹体育股份有限公司(下称被告)侵犯姓名权纠纷已被上海市第二中级人民法院受理。原告认为,被告在其产品上非法使用了迈克尔·乔丹的姓名和标识,采用市场推广手段蓄意误导消费者,通过侵犯原告的姓名权牟取商业利益。虽本案诉由为侵犯姓名权纠纷,但案件实质涉及姓 US basketball superstar Michael Jordan (hereinafter referred to as plaintiff) sued Chinese sportswear manufacturer Jordan Sports Co., Ltd. (hereinafter referred to as defendant) for infringement of the name dispute has been accepted by the Shanghai No.2 Intermediate People’s Court. The plaintiff believed that the defendant illegally used the name and logo of Michael Jordan on his products, deliberately misleading consumers by means of marketing, and obtained commercial interests by infringing the plaintiff’s name right. Although this case sued for the infringement of the name of the dispute, but the case actually involves the surname