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一、背景:欧共体市场一体化宝马(德国巴伐利亚汽车公司,缩称 BMW)是一家出口导向的德属汽车公司,其产量的三分之二皆属出口。至于出口的主要地区.很清楚,集中于高度工业化国家,如欧共体、日本和美国。然而.1993年1月1日后,出口与国内销售之比发生了逆转。因为三分之二的产量集中在一体化的欧洲市场销售。1993年1月1日是欧洲市场一体化形成的标志.尽管一体化的真正形成尚需时日,但是在这一阶段。许多汽车制造商已经调整了它们对欧共体市场的销售网络,宝马公司也不例外。
First, the background: the European Union market integration BMW (German Bavarian car company, abbreviated BMW) is an export-oriented German car company, two-thirds of its production are export. As for the main areas of exports, it is clear that the focus is on highly industrialized countries such as the EC, Japan and the United States. However, after January 1, 1993, the ratio of exports to domestic sales reversed. Because two-thirds of the production concentrated in the integration of the European market. January 1, 1993 marks the formation of the European market integration, although the real formation of integration takes time, but at this stage. Many carmakers have adjusted their sales network to the EC market, and BMW is no exception.