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发展付费数字电视，采取节目收费，开辟电视经营新的利润增长点，已是电视业界、学界和政策制定者所公认的战略取向。尤其是在企业增加了营销手段，改变了以往单纯投放广告的运营模式和营销方式，减少了广告上的支出的情况下，更是如此。对于中国电视经营和发展付费数字电视来?
The development of paid digital television, program fees and charges and the opening up of new profit growth points for television operators have become recognized as the strategic orientation of the television industry, academia and policy makers. Especially in the business increased marketing tools, changed the past simply advertising mode of operation and marketing methods, reducing the expenditure on advertising, even more so. For Chinese TV operators and the development of digital television to pay?