近两年,电视读报节目作为一种新的节目形式在荧屏上出现,它丰富的信息量以及个性化的风格赢得了受众的认可,获得了很好的收视率回报。笔者通过对电视读报节目的分析,探究报纸媒介和电视媒介之间新的合作关系,以图探求媒介发展的新思路。目前,电视上各种读报类栏目可谓百花齐放,如中央电视台新闻频道的《媒体广场》、经济频道的《马斌读报》,江苏电视台《南京零距离》栏目中的《孟非读报》, 东方卫视的《早报早知道》等。它们的登台亮相预示着电视媒体进入了一个媒体互融、互动的新时代。 In the past two years, as a new type of program appeared on the screen, the TV news report program has won the approval of the audience with its rich information volume and personalized style, and has obtained good ratings return. Through the analysis of the program of TV news reports, the author explores the new cooperation between newspaper media and television media in an attempt to explore new ideas for media development. At present, all sorts of newspapers and magazines on television can be described as flourishing, such as “Media Square” of CCTV news channel, “Ma Bin Reading Newspaper” of economic channel, “non-reading newspaper” of “Nanjing Zero Distance” in Jiangsu TV Station, , Oriental TV’s “Morning Post early known” and so on. Their debut indicates that television media has entered a new era of media interaction and interaction.