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成熟产业催生多媒体领导者随着多媒体行业竞争日趋激烈,传统的销售手段风险越来越大,在这种背景下,多媒体必须尝试品牌联动体验式营销之路,增强抗风险能力,从而最终在市场竞争中保持优势。如何走出一条多媒体产品的品牌联动体验式营销之路呢?用市场化的手段整合资源是非常切实有效的。资源是市场化运作的基础。今天谁能拥有资源并能有效整合资源,谁就能赢得市场的青睐。2004年11月1日,多媒体市场的资源整合者“弈方(eFUN)·多媒体文化广场”招商体验中心在紧锣密鼓的筹
Mature industry spawned a leader in multimedia With the increasingly fierce competition in the multimedia industry, the risk of traditional sales methods is more and more large, in this context, multimedia must try the brand interactive experiential marketing, enhance the anti-risk ability, and ultimately in the market Maintain competitive advantage. How to get out of a multi-media product brand interactive experiential marketing it? With market-oriented means to integrate resources is very effective. Resources are the basis of market-oriented operation. Today, who can own resources and effectively integrate resources, who can win the favor of the market. November 1, 2004, the multimedia market resources integrator “Yi Fang (eFUN) Multimedia Cultural Plaza ” investment experience center in full swing